Comprehensive brand standards and guidelines to ensure consistent, professional representation of TengFei International across all communications.
The TengFei logo is the cornerstone of our brand identity. Use these guidelines to ensure proper application.
Expert Financial Solutions for Your Business Growth
White version for dark backgrounds
Monochrome version
✓ Maintain proper spacing around the logo
✓ Use approved color combinations only
✓ Ensure sufficient contrast with background
✓ Keep proportions intact when resizing
✓ Use high-resolution files for print
✗ Don't stretch or distort the logo
✗ Don't change the color scheme
✗ Don't place on busy backgrounds
✗ Don't rotate or angle the logo
✗ Don't use low-resolution files
Our color palette reflects professionalism, trust, and expertise in financial services.
#2563EB37, 99, 23584, 58, 0, 8#1E293B30, 41, 5949, 31, 0, 77#DBEAFE219, 234, 25414, 8, 0, 0#47556971, 85, 10532, 19, 0, 59Consistent typography enhances readability and reinforces our professional brand image.
Font-weight: 700, Size: 24px, Line-height: 1.2
Font-weight: 600, Size: 20px, Line-height: 1.3
Body Text (base)
Font-weight: 400, Size: 16px, Line-height: 1.5
Small Text (sm)
Font-weight: 400, Size: 14px, Line-height: 1.4
Use bold weight (700) for primary headlines and section titles
Use semi-bold weight (600) for subheadings and card titles
Use regular weight (400) for body content and descriptions
Use regular weight (400) in gray for supporting information
Consistent spacing and layout principles create a harmonious and professional appearance.
• Max width: 1280px (7xl container)
• Horizontal padding: 16px - 32px
• Grid columns: 1, 2, 3, 4, 6, 12
• Breakpoints: sm(640), md(768), lg(1024), xl(1280)
• Margins: 15mm minimum
• Gutter: 5mm between columns
• Safe area: 3mm from trim edge
Our communication style reflects our expertise while remaining approachable and client-focused.
✓ Use industry terminology appropriately
✓ Demonstrate expertise and experience
✓ Maintain formal business language
✓ Focus on accuracy and compliance
✓ Explain complex concepts clearly
✓ Use inclusive, welcoming language
✓ Show empathy for client challenges
✓ Encourage questions and dialogue
✓ Emphasize benefits and outcomes
✓ Provide actionable recommendations
✓ Address problems head-on
✓ Focus on client success
Get the complete brand guidelines document with detailed specifications and examples.
Includes logo files, color codes, typography specs, and usage examples